Overview

This new-to-Amazon pet brand had perfected its products through its existing dog breeding business and wanted to expand its reach online. Their initial Amazon launch was unsuccessful - listings underperformed, products were overstocked, and sales momentum stalled. They knew they needed to do things differently this time, and that meant starting fresh with a structured, data-driven re-launch. 

The Challenge

When On Three stepped in, the brand was managing a cluttered Amazon account with unoptimized listings, outdated content, and excess inventory sitting in FBA. They lacked a clear advertising and content strategy, leading to low visibility and poor conversion. Their goal wasn’t just to sell - it was to rebuild their Amazon presence the right way and create a foundation for sustainable growth.

The Solution

• Full Re-Launch Strategy & Brand Reset: We completely restructured their Amazon presence - auditing past listings, archiving underperformers, and rebuilding new ones from the ground up. This included new keyword-rich titles, optimized SEO, and a complete content overhaul to better reflect their premium, pet-loving brand identity.
  
  
  

• Content Overhaul & Creative Refresh: Produced new main images, Premium A+ Content, video ads, Brand Story, and an updated Brand Storefront to showcase their products consistently across variations and categories.
  
  
  

• Operational & Profitability Alignment: Developed accurate inventory forecasting models, managed shipment creation, and established SKU-level profitability checks to prevent overstocking - solving one of their biggest pain points from the prior year.
  
  
  

• Advertising & Growth Strategy: Designed a phased PPC approach focused on re-launch efficiency - starting with low-funnel, branded, and competitor targeting, then scaling to broader discovery campaigns once conversion data validated performance.

The Results

• $100K+ in New Revenue within the first 10 months after re-launch

• Zero Excess FBA Inventory for the first time in the brand’s history

• Improved Conversion Rates from newly optimized listings

• Consistent Organic Ranking growth across primary keywords

• Significant Time Savings for ownership as On Three took over full management

• Positive Review Momentum across re-launched products

Starting over doesn’t mean starting from scratch. On Three transformed a struggling Amazon presence into a profitable, predictable sales channel - giving the brand clarity, consistency, and confidence in its long-term growth path.