Why On Three
After struggling to gain traction on Amazon and sitting on unsold FBA inventory, this pet brand needed a full re-launch strategy. They partnered with On Three to overhaul their listings, fix operational inefficiencies, and turn Amazon into a profitable extension of their established offline business.
The Challenge
When On Three stepped in, the brand was managing a cluttered Amazon account with unoptimized listings, outdated content, and excess inventory sitting in FBA. They lacked a clear advertising and content strategy, leading to low visibility and poor conversion. Their goal wasn't just to sell - it was to rebuild their Amazon presence the right way and create a foundation for sustainable growth.
Our Approach
Full Re-Launch Strategy & Brand Reset: Completely restructured their Amazon presence - auditing past listings, archiving underperformers, and rebuilding new ones from the ground up with new keyword-rich titles, optimized SEO, and a complete content overhaul.
Content Overhaul & Creative Refresh: Produced new main images, Premium A+ Content, video ads, Brand Story, and an updated Brand Storefront to showcase their products consistently across variations and categories.
Operational & Profitability Alignment: Developed accurate inventory forecasting models, managed shipment creation, and established SKU-level profitability checks to prevent overstocking.
Advertising & Growth Strategy: Designed a phased PPC approach focused on re-launch efficiency - starting with low-funnel, branded, and competitor targeting, then scaling to broader discovery campaigns.
The Results
New Revenue in 10 Months
Excess FBA Inventory
Conversion Rates
Organic Ranking Growth