Why On Three
With rapid growth and new competitors flooding the Halloween market, this brand needed an experienced Amazon partner to manage fast-moving decisions, defend against black-hat tactics, and capitalize on a short but high-stakes selling window.
The Challenge
With a condensed sales window and increasing competition, the brand needed daily decision-making support to maintain organic rank, protect branded search terms, and maximize conversion during their short but intense season. The prior year, they faced malicious competitor activity that temporarily removed key listings at the height of demand - a critical hit they couldn't risk repeating.
Our Approach
Content Enhancement & Brand Protection: Overhauled all creative assets (main images, Premium A+ Content, Brand Story, and Storefront) to strengthen brand consistency and conversion. Built a complete backup suite of listing content that could be swapped in immediately if listings were ever taken down or flagged.
Operational Planning & Risk Mitigation: Built pre-season inventory forecasts and profitability models while developing a contingency plan for potential listing attacks, ensuring the brand could recover or pivot instantly without revenue loss.
Agile Advertising & Ranking Strategy: Monitored keyword trends daily leading up to peak season, adjusted launch timing based on search volume patterns, and implemented targeted promotions to capture and defend top organic ranking positions.
The Results
Listing Downtime Throughout Season
YoY Revenue Growth
FBA In-Stock Rate During Peak
Profit Margins Despite Competition