Why On Three
With rapid growth, this brand needed a dedicated Amazon partner to take full control of their channel - ensuring smart scalability, efficient ad spend, and consistent new-to-brand customer acquisition in a competitive category.
The Challenge
With only three SKUs at the time, the brand needed experienced Amazon guidance to oversee and scale the channel strategically. Their goals centered on driving total sales growth, increasing new-to-brand customer acquisition, managing ad efficiency, and launching new products profitably. Since Subscribe & Save was the lifeblood of their business model in the supplement space, maintaining strong recurring revenue performance was critical.
Our Approach
Foundation & Brand Positioning: Strengthened product listings, content hierarchy, and brand presentation to align with off-Amazon messaging and build customer trust through consistent storytelling.
Ad Strategy Transformation: Rebuilt advertising campaigns around data-driven objectives - balancing efficiency (ACoS/TACoS) with aggressive new-customer growth. Focused on rank improvement, BSR tracking, and promo stacking to scale total revenue.
Sustainable Channel Management: Forecasted inventory demand, optimized profitability by SKU, and structured repeat-purchase pathways through Subscribe & Save to ensure long-term retention and growth.
The Results
Increase in Total Revenue
Increase in Monthly Profit
TACoS Range Maintained
Average ACoS