Overview

This Halloween brand dominates its niche for only a few short weeks each year. As competition increased and listings became a target for black-hat attacks, the brand turned to On Three for expert support to protect their listings, outpace new entrants, and execute flawlessly during their peak season on Amazon.

The Challenge

With a condensed sales window and increasing competition, the brand needed daily decision-making support to maintain organic rank, protect branded search terms, and maximize conversion during their short but intense season. The prior year, they faced malicious competitor activity that temporarily removed key listings at the height of demand - a critical hit they couldn’t risk repeating. On Three was brought in to ensure operational control, strategic timing, and proactive defense heading into their next Halloween season.

The Solution

1. Content Enhancement & Brand Protection:
Overhauled all creative assets (main images, Premium A+ Content, Brand Story, and Storefront) to strengthen brand consistency and conversion. To safeguard the account against black hat tactics during the high-risk seasonal window, we built a complete backup suite of listing content that could be swapped in immediately if listings were ever taken down or flagged.

2. Operational Planning & Risk Mitigation:
Built pre-season inventory forecasts and profitability models while developing a contingency plan for potential listing attacks, ensuring the brand could recover or pivot instantly without revenue loss.

3. Agile Advertising & Ranking Strategy:
Monitored keyword trends daily leading up to peak season, adjusted launch timing based on search volume patterns, and implemented targeted promotions to capture and defend top organic ranking positions.

The Results

• Zero Listing Downtime throughout the entire Halloween season

• +188% YoY Revenue Growth driven by stronger rank retention

• 100% FBA In-Stock Rate during peak sales weeks

• Consistent Profit Margins despite increased ad competition

Success in ultra-seasonal markets comes from preparation and precision. On Three helped this brand protect its momentum, outmaneuver competitors, and deliver record-breaking results during its most important weeks of the year.