Why On Three
As a brand-new company entering a competitive niche, this startup needed an experienced Amazon partner to build their foundation the right way — from listing creation to content, inventory structure, and a high-energy launch strategy to introduce new flavors and drive awareness from day one.
The Challenge
The brand had a great product but no roadmap for success on Amazon. They lacked foundational elements like proper listing setup, Brand Registry access, and a clear launch plan. In a category filled with established competitors, the challenge was to position a completely new product in a way that captured attention, built early trust, and converted browsers into repeat customers.
Our Approach
Listing Infrastructure & Brand Setup: Conducted a full backend overhaul to properly connect listings to Brand Registry, unlocking access to Premium A+ Content, video modules, and a fully customized Brand Storefront.
Content Overhaul & Visual Rebuild: Transformed existing DTC visuals into Amazon-optimized assets - crafting a new content suite of main images, Premium A+ modules, and a cohesive Brand Story designed to drive conversion and stand out in search.
Operational Alignment & Inventory Strategy: Forecasted inventory demand and built a hybrid FBA + FBM model to ensure uninterrupted in-stock coverage and flexibility through their early growth phase.
Launch Execution & Advertising Strategy: Developed a phased launch plan including review generation, initial sales campaigns, targeted coupons, and flavor-specific ad strategies to build momentum and accelerate organic rank.
The Results
Revenue Increase in First 30 Days
Content Implemented
Conversion Rate Achieved
Hybrid Model Established