Beauty & Personal Care
After gaining traction through their DTC site and influencer community, this brand wanted to expand to Amazon the right way - building a launch strategy that preserved their clean brand image, established organic ranking early, and set the foundation for long-term growth.
Overview
This non-toxic self-tanning brand was new to the market but quickly building momentum in the clean beauty space. With a strong community already in place off Amazon, they wanted to expand their reach to customers who preferred shopping through Prime and FBA. Knowing how critical a first impression is on Amazon, they partnered with On Three to launch with precision, confidence, and a long-term strategy from day one.
The Challenge
The brand had been selling exclusively on their DTC website with just one SKU. They needed a complete Amazon launch - from listings to logistics - to make a successful debut and establish early credibility in a competitive beauty category. The challenge was ensuring profitability, compliance, and visibility without relying on paid advertising during the launch phase.
The Solution
Amazon Launch Strategy: Built and optimized the initial listing, developed a launch calendar, implemented early review generation, and coordinated promotional sequencing to accelerate organic momentum.
Operational & Profitability Alignment: Modeled profitability thresholds pre-launch, planned inventory allocation for FBA capacity, and structured fulfillment timelines to minimize costs while maximizing stock coverage.
Content Optimization: Developed a complete creative suite — optimized main images, Premium A+ Content, Brand Story, Storefront, and shoppable collection layout to align with the brand’s clean, premium identity.
The Results
$21K Total Revenue Generated in the First 30 Days
$0 in Amazon PPC Spend (100% organic performance)
23 Verified Reviews Generated in the First 30 Days
When the foundation is built right, growth follows naturally. On Three helped this brand launch strong, rank organically, and establish credibility in one of Amazon’s most competitive categories - all without a dollar spent on ads for launch.
