Clothing, Shoes & Jewelry
After years of thriving through DTC and social channels, this established swimsuit brand wanted to expand into Amazon but needed a partner who could handle the complexity of apparel variations, optimize listings quickly, and build a scalable foundation before their next seasonal peak.
Overview
This well-known swimwear brand had been growing steadily for over a decade through their DTC website and social media presence. With a loyal audience already in place, they wanted to expand into Amazon to reach new customers and create an additional revenue stream. However, they lacked the internal experience to launch, manage, and scale effectively, from the start, on the platform. That’s where On Three came in - to lead a full-scale Amazon launch, build the right foundation, and prepare them for a strong seasonal comeback.
The Challenge
The brand’s catalog included hundreds of SKUs and multiple size and color variations, adding complexity to their launch. Entering Amazon mid-season meant they had limited time before sales naturally slowed down. Instead of focusing on short-term revenue, they wanted to get every core element right - listings, SEO, variations, content, reviews, and operations - to set themselves up for long-term success in the following season.
The Solution
- Rapid Amazon Setup & Listing Optimization:
Created and optimized 145+ new listings within three weeks, including SEO-rich titles, variation structures, and proper parent-child formatting to ensure clean customer navigation.
- Content Overhaul & Creative Refresh:
Rebuilt content to align with Amazon’s visual standards and reduce sizing confusion - a key factor in minimizing returns within the apparel category.
- Operational & Fulfillment Alignment:
Conducted a detailed FBA vs. FBM analysis, finalized a hybrid fulfillment model, and forecasted inventory to maintain coverage through the remainder of the season.
- Amazon Launch Strategy & Ad Foundations:
Implemented a structured launch plan including early review generation, initial sales velocity, and a defensive keyword strategy to protect brand equity and improve organic visibility.
The Results
145+ SKUs Launched within the first 30 days
$14K in Total Revenue during their first 45 days - at the tail end of the season
Established Social Proof and early reviews for next year’s full-season launch
FBA + FBM Hybrid Model Implemented for scalable fulfillment
Strong launches build lasting momentum. On Three helped this brand enter Amazon strategically, setting a rock-solid foundation to dominate their next seasonal cycle with confidence and clarity.
