Why On Three
After years of thriving through DTC and social channels, this established swimsuit brand wanted to expand into Amazon but needed a partner who could handle the complexity of apparel variations, optimize listings quickly, and build a scalable foundation before their next seasonal peak.
The Challenge
The brand's catalog included hundreds of SKUs and multiple size and color variations, adding complexity to their launch. Entering Amazon mid-season meant they had limited time before sales naturally slowed down. Instead of focusing on short-term revenue, they wanted to get every core element right - listings, SEO, variations, content, reviews, and operations - to set themselves up for long-term success in the following season.
Our Approach
Rapid Amazon Setup & Listing Optimization: Created and optimized 145+ new listings within three weeks, including SEO-rich titles, variation structures, and proper parent-child formatting to ensure clean customer navigation.
Content Overhaul & Creative Refresh: Rebuilt content to align with Amazon's visual standards and reduce sizing confusion - a key factor in minimizing returns within the apparel category.
Operational & Fulfillment Alignment: Conducted a detailed FBA vs. FBM analysis, finalized a hybrid fulfillment model, and forecasted inventory to maintain coverage through the remainder of the season.
Amazon Launch Strategy & Ad Foundations: Implemented a structured launch plan including early review generation, initial sales velocity, and a defensive keyword strategy to protect brand equity and improve organic visibility.
The Results
SKUs Launched in 30 Days
Revenue in First 45 Days
Social Proof & Early Reviews
Hybrid Model Implemented