Grocery & Gourmet Food
As a brand-new company entering a competitive niche, this startup needed an experienced Amazon partner to build their foundation the right way — from listing creation to content, inventory structure, and a high-energy launch strategy to introduce new flavors and drive awareness from day one.
Overview
This startup entered the market with a unique twist on caffeinated chewing gum - a fun, energetic brand that needed to break through in one of the most crowded spaces on Amazon. Without any prior marketplace experience, they turned to On Three to help them build their Amazon presence from the ground up and launch with a strategy designed to stand out.
The Challenge
The brand had a great product but no roadmap for success on Amazon. They lacked foundational elements like proper listing setup, Brand Registry access, and a clear launch plan. In a category filled with established competitors, the challenge was to position a completely new product in a way that captured attention, built early trust, and converted browsers into repeat customers.
The Solution
Listing Infrastructure & Brand Setup: Conducted a full backend overhaul to properly connect listings to Brand Registry, unlocking access to Premium A+ Content, video modules, and a fully customized Brand Storefront.
Content Overhaul & Visual Rebuild: Transformed existing DTC visuals into Amazon-optimized assets - crafting a new content suite of main images, Premium A+ modules, and a cohesive Brand Story designed to drive conversion and stand out in search.
Operational Alignment & Inventory Strategy: Forecasted inventory demand and built a hybrid FBA + FBM model to ensure uninterrupted in-stock coverage and flexibility through their early growth phase.
Launch Execution & Advertising Strategy: Developed a phased launch plan including review generation, initial sales campaigns, targeted coupons, and flavor-specific ad strategies to build momentum and accelerate organic rank.
The Results
78% Increase in Revenue within the first 30 days of launch
Brand Registry Access unlocked and Premium A+ Content implemented
Successful New Flavor Launches with early organic ranking growth
10%+ Conversion Rate (CVR) achieved within the first month
Established Hybrid FBA/FBM Model to maintain stock continuity
Even in a saturated category, clarity and structure create traction. On Three helped this new brand cut through the noise, launch with confidence, and build a foundation for long-term success on Amazon.
