Why On Three
After gaining traction through their DTC site and influencer community, this brand wanted to expand to Amazon the right way - building a launch strategy that preserved their clean brand image, established organic ranking early, and set the foundation for long-term growth.
The Challenge
The brand had been selling exclusively on their DTC website with just one SKU. They needed a complete Amazon launch - from listings to logistics - to make a successful debut and establish early credibility in a competitive beauty category. The challenge was ensuring profitability, compliance, and visibility without relying on paid advertising during the launch phase.
Our Approach
Amazon Launch Strategy: Built and optimized the initial listing, developed a launch calendar, implemented early review generation, and coordinated promotional sequencing to accelerate organic momentum.
Operational & Profitability Alignment: Modeled profitability thresholds pre-launch, planned inventory allocation for FBA capacity, and structured fulfillment timelines to minimize costs while maximizing stock coverage.
Content Optimization: Developed a complete creative suite — optimized main images, Premium A+ Content, Brand Story, Storefront, and shoppable collection layout to align with the brand's clean, premium identity.
The Results
Total Revenue in First 30 Days
Amazon PPC Spend (100% Organic)
Verified Reviews in First 30 Days