Overview:

Appearing on Shark Tank in 2019, this brand only sells for 2 months of the year on Amazon due to the product being Ultra-Seasonal towards Christmas. Year-Over-Year their Total Revenue has increased but so has the competition.

The Challenge:

Sales and search demand go from nothing to everything in a matter of weeks. Each year Amazon fees are changing, content needs to be analyzed and new competitors come into play.

The Solution: 

• Overhaul and testing of all content including main images, A+ content, Brand Story / Shoppable Collection, Brand Storefront and video ads.

• Inventory forecasting and shipment creation to ensure we have enough FBA inventory to last through the season

• Compare YoY search volume demand for relevant keywords to judge when advertising should start

• Organic listing tracking from off-season to on-season.

• Profitability analysis to consider any new FBA fees since the prior year

• Deals / Coupons / Promotions strategies

The Results:

Year-over-Year increase in Revenue with consistent profitability margins for the last 5 years and counting all while never stocking out of FBA inventory.