Beardaments (Beauty & Personal Care)
For this fast-paced Shark Tank brand that only sells on Amazon for 2 months of the year, we optimize all content, deep dive their ad strategy, and complete a competitor analysis to identify new competition.
Overview:
Appearing on Shark Tank in 2019, this brand only sells for 2 months of the year on Amazon due to the product being Ultra-Seasonal towards Christmas. Year-Over-Year their Total Revenue has increased but so has the competition.
The Challenge:
Sales and search demand go from nothing to everything in a matter of weeks. Each year Amazon fees are changing, content needs to be analyzed and new competitors come into play.
The Solution:
Overhaul and testing of all content including main images, A+ content, Brand Story / Shoppable Collection, Brand Storefront and video ads.
Inventory forecasting and shipment creation to ensure we have enough FBA inventory to last through the season
Compare YoY search volume demand for relevant keywords to judge when advertising should start
Organic listing tracking from off-season to on-season.
Profitability analysis to consider any new FBA fees since the prior year
Deals / Coupons / Promotions strategies
The Results:
Year-over-Year increase in Revenue with consistent profitability margins for the last 5 years and counting all while never stocking out of FBA inventory.
